Music video Analysis - Ryan lewis Wings
Macklemore X Ryan Lewis: Wings Product context: Macklemore X Ryan Lewis Wings Released on January 2011 was directed by Zia Mohajerasbi It depicts its main character (Macklemore) and his experiences as a young boy infatuated with basketball and basketball paraphernalia , athletic shoes in particular, and what adverse effect it had on him as he grew up. The single featured the artist Ryan Lewis and Macklemore explained to the music industry: "Wings" is about the pursuit of identity through the means of consumerism . The attempt is to dissect our infatuation and attachment to logos , labels , brands and the fleeting happiness that is intrinsically linked to the almighty power of the purchase. The subject I use in the song is shoes , but its aim is to paint a broader picture of being a consumer and tracing the lineage back to my first memory of retail infused desire" Industry Context: "Wings" received sev...
